Elegant Homes Realty Marketing Plan
We understand that selling your home is one of the most if not the most important investment.
THINGS WE WILL NOT DO!!!
We will not lie- We are brutally Honest
We won’t buy the listing- Meaning we won’t lie on value. You will have all the past sales information to price the home to sell.
We aren’t Looking for FREE ADVERTISING. This goes with # 2. We don’t want to use our front your sign like our own personal billboard, for us to collect leads and not sell your home.
We won’t disappear - Communication - You will get a weekly update & phone call. This will include how many times viewed, interest, feedback, interest & possible offers
We won’t confuse you - When we meet, weo’t bring a large stack of paperwork, We will do everything live & in Real-Time, pulling all sales data in front of you.
Contract - We won’t lock you into a contract. We provide what essentially a 1-Day Listing Contract.
Now Let’s Get Started
Either your agent is sitting with you; Or you have an appointment, and you will an agent sitting next to you soon; or you are inquiring and we will meet soon.
We are going to walk the home (All By Ourselves)
ALL BY OURSELVES - We want to get the perspective of the home as a potential buyer, inspector, or appraiser.
We are going to walk the outside of your property, view the roof, foundation, landscaping, ect, taking notes.
We will go thru the inside of the home, making notes of upgrades, items in need of repair,& any questions we may have.
Once we are done, you will have the opportunity to show us to be sure we haven’t missed anything?
We will also ask you to confirm that PRD DATA is CORRECT.
NOW WE ARE GOING TO GO OVER COMPARABLES
Info on how an appraiser values homes.
An appraiser is going to need 3 comparable properties to value your home.
An appraiser is going to use recent sales . Past 180 days of similar architect (ranches to ranches, colonials to colonials, ect)
An appraiser is going to get as many comps as possible in your direct neighborhood to come up with 3 comps, to use.
If an appraiser can’t find 3 comps in your neighborhood, or you have a specialty situation. They will go out to .5 mile radius saying in the same city first then attempting to stay in the same school district.
They take into consideration new upgrades, updates, additions, age of roof, finished basement,additional land, ect
What we do!!
We are going to pull up all this up live in front of you. This will be pulled from public records & Multi Listing Service. This will also include all For Sale By Owners.
Please ask your agent about any properties you believe sold recently or have or have questions that may add value to your property
The Agent will go over all the pictures, details & important information of all comparables to value your home.
Please ask all the questions you may have.
PRICE YOUR HOME TO SELL
THE AVERAGE TIME ON THE MARKET IS 30-45 DAYS.
You and your agent are going to price your home to sell, based on the comparables, upgrades & an acceptable price for both you & the listing agent.
Please keep in mind, some specialty homes may take longer to sell. i.e Lake homes, homes over 500k, Custom built homes.
PLEASE KEEP IN MIND OVERPRICING YOUR HOME CAN CAUSE A LOSS OF 10-20% IN PROFIT. IT IS IMPORTANT TO PRICE YOUR HOME FOR MAXIMUM PROFITABILITY.
NOW THAT WE AGREE ON PRICE
The most important thing is to create buzz, hype & interest in your before it hits the market.
Remember when you were a kid? and you knew you were going to get that toy, bicycle, or doll you just wanted? Did you drive your parents crazy asking and asking?
We are going to do the same, Would you like to know more?
We are going to take 1-3 images of your home today, the front of the home & any additional that would catch a buyers eye & make them say wow!!! How does that sound?
We are going to run a PAID advertising campaign during the “COMING SOON” period.
This will include Zillow, Social Media, Facebook, Instagram, LIkedin, Twitter, Google Pay Per Click. With a monthly spend of $50k of advertising on our clients homes. Not Billboards, Radio, TV talking about how great we are, selfies of ourselves or commercials with our employees or kids. WE SPEND OUR MONEY ADVERTISING YOUR SPECIFIC HOME.
The Coming Soon Pictures, & Description will be viewed by approx 100,000 people in this time. We track the traffic, for unique clients who keep returning and clients who are saving your property, In addition we can tell how long a client stays viewing your property.
During this Time Agents & Potential Buyers will contact Elegant Homes Realty for more information including when the home
will be on the market for viewing.
If Potential buyers do not have an agent, We will pre-qualify them to make sure they are pre-approved and your fits their needs & they qualify to purchase it.
PROSPECTING FOR A BUYER
The agents & marketing department @ Elegant Homes Realty are going to call, email, text & video message our database of 40,000 plus clients, current leads, past leads, & past sales. This will happen during the “COMING SOON” Period & till the Home is SOLD.
All leads & potential buyers will be followed up with for interest & feedback they may have.
PROFESSIONAL VIDEO, PHOTOGRAPHS, VIRTUAL TOUR & DRONE
These items will be completed during the “COMING SOON” period.
Would you agree that the best looking pictures & videos would cause a home to sell quickly for maximum profit?
All of our homes regardless of price, location, type of home, ect get the Elegant Home Full-Service Touch.
This will require 30 min - 3 Hours depending on size.
The listing manager will provide you a checklist of items that should be completed prior to photograph arrival. These are vital requirements for best quality & time of the shoot.
You can also view it here. Pre-Marketing Checklist
The Photographer will install the lockbox, Collect a spare key (if you don’t have a spare one at the moment) & we will pick up the sellers disclosures @ this time also.
3. Virtual Tour
We use a sophisticated 3-D Virtual Camera. This allows portential buyers to walk the inside along with the outside of your home.
YARD SIGN OR WINDOW SIGN (CONDO)
A yard sign with an extension # will be installed in your front yard. This extension # will have all the information about your home. This will also automatically connect prospective buyers directly to an agent @ Elegant Homes Realty. No call goes unanswered.
THE DAY BEFORE WE GO LIVE!!!
WE ARE GOING TO DO THE FOLLOWING:
1.Go over the statistics of how many times your home has been viewed, daved, interested agents & interested buyers we have spoken with.
2. We are going to go over the marketing description of your home with you. Make any necessary changes.
3. Go over with you the process of approving showings, & blocking any days that you aren’t available to let the property be seen.
4. You will receive a mobile app text to you to confirm showings, deny, or reschedule.
TIME TO GO LIVE!!!
TODAY IS FRIDAY @ 9AM YOUR LISTING IS GOING LIVE. We are on the Multi Listing Service (MLS) Zillow, Realtor, Trulia & over 900 different sites.
Showings start promptly @ 3pm
It is imperative you approve all showings the first weekend your is on the market. This is the hottest time for a listing.
On Monday, Your agent will follow up with all agents that showed or viewed your property, to collect feedback whether it matched their buyer’s needs, should we expect a second showing, will they write an offer, ect.
Your agent will follow up with you every TUESDAY, in regards to the prior week of showings, market statistics, new properties on market, pending properties & sold properties.
Anything that would impact the sale of your home will be discussed.
SCHEDULING THE PHOTOGRAPHER
Now all that is left, is to schedule the photographer & get the coming soon RUNNING!!
1.WHAT IS YOUR COMMISSION?
A. Great Question, In the state of Michigan all commision is negotiable. This will be the first thing we cover when we meet.
2. Is it better to wait till the spring to list?
A. The Majority of sellers wait till the spring to list. This creates more inventory on the market for a buyer to choose from & negotiate more. Serious buyers who are out in the fall & winter are serious.
3. I was going to update a few things before I list.
A.Please, we beg of you. Please don’t update anything till we meet. This way we talk about what will be the best opticians to get you the best return on your investments.
4. Are there any upfront fees?
A.No, If we don’t sell your home you pay ZERO
5. How long is your contract?
A.Our contract is 1 day, if you are unhappy with our services you can fire us @ anytime.
6. How do we prep our home to list it?
A. PLEASE CLICK THIS LINK HERE TO VIEW OUR PRE-MARKETING CHECKLIST.
7.Can we list our home for sale & Rent at the same time?
A. Yes, you can!!!
8. We are closing on our home, Whats Next?
A. Please view our seller final closing checklist here!!